Social Media Trends That Will Shape Health & Wellness Marketing in 2025

Social media changes faster than a wellness guru hopping on the next big superfood trend. And if you’re in the health and wellness space, you gotta keep up! In 2025, it’s all about making content that feels real, engages people, and – surprise, surprise – isn’t just about selling stuff. Let’s talk about what’s happening and how you can ride the wave without losing your sanity.

1. Social Media Is All About Entertainment Now

Remember when posting about your services was enough? Yeah, not anymore. People are scrolling for fun, not ads, which means wellness brands need to stop being boring.

Think: funny behind-the-scenes clips, quick wellness tips, myth-busting posts, and yes, even memes. If your content makes someone stop scrolling, laugh, or go, “Huh, I never knew that,” you’re winning. Basically, educate and entertain first, and let the sales happen naturally.

2. AI Is Here, But Don’t Let It Take Over Your Brand Voice

AI can do some cool stuff – like writing captions or generating post ideas – but if you rely on it too much, your content starts sounding like a robot with a marketing degree. Not cute.

Use AI for the boring bits (like repurposing content or scheduling posts), but keep the human touch for anything that needs personality. People connect with people, not perfectly optimized, soulless content.

3. Brands Are Sliding Into The Comments… And It’s Working

Brands are getting bold – jumping into conversations on posts that aren’t even theirs to grab attention. It’s like networking, but instead of handing out business cards, you’re dropping witty, thoughtful, or downright hilarious comments.

For wellness brands, this means engaging in relevant conversations on creator content, answering health questions (without sounding preachy), and just being present where your ideal clients are hanging out.

4. Forget “Going Viral,” Micro-Virality Is Where It’s At

Listen, not everyone needs to hit a million views on TikTok. A small but super-engaged audience will bring you more business than a one-hit viral wonder. Instead of chasing trends, focus on creating content that resonates with your ideal audience.

For example, a well-crafted series of short tips on stress management will do more for your business than a random dance trend that gets lost in the algorithm. Build your own little community of raving fans instead of trying to please the masses.

5. Brand “Inconsistency” Is Actually The New Strategy

For years, the golden rule was “keep your branding the same across all platforms.” Now? Not so much. Turns out, switching up your tone, style, and content type based on the platform you’re on actually works better.

Your Instagram might be polished, but your TikTok should feel raw and unfiltered. Your LinkedIn can be smart and insightful, but your Threads can be fun and casual. The key? Know your audience on each platform and give them what they want.

So, what’s the move for 2025? Be fun. Be real. Experiment. Don’t be afraid to loosen up and try new things. Whether it’s cracking jokes in your captions, engaging in random comment sections, or testing AI without letting it take over – social media is your playground.

If all of this feels overwhelming, don’t worry – I can help. Book a free strategy session with The Wellness Growth Agency, and let’s turn these trends into actual results for your business!

What do you think? Are you on board with these trends, or do they sound like marketing fluff? Let’s chat in the comments!